Multidisciplinary Visual Designer & Art Director with a conceptually-driven practice providing online and offline visual communication solutions. Pushing the boundaries of design through a collaborative approach, experimentation, and a keen eye for detail.
Specialised in projects related to the cultural, art, fashion and music industries.
Elena has worked in studios such as Mucho, Lateral Thinking and Elisava Research. Currently, she is an Amsterdam-based freelancer with a global reach.
For collaborations or requests for further projects, get in touch.
Elena has worked in studios such as Mucho, Lateral Thinking and Elisava Research. Currently, she is an Amsterdam-based freelancer with a global reach.
For collaborations or requests for further projects, get in touch.
EX-POSED
An entertainment and media outlet that promotes education and outreach to broaden beauty standards.
With the advent of the digital world we have come to be a facade of what we dream to be. Beauty has become disposable; and therefore, frustration and consumption, constant.
Through various digital and print touchpoints, EX-POSED encourages us to reevaluate our understanding of true beauty, promoting self-acceptance. The concept that underpins the visual language is breaking free from the mirrors of comparison.
The project was awarded a Bronze Laus at The ADG Laus Awards for Graphic Design and Visual Communication organised by ADG-FAD, Art Directors and Graphic Designers' Association.
In collaboration with Marta Márquez.
An entertainment and media outlet that promotes education and outreach to broaden beauty standards.
With the advent of the digital world we have come to be a facade of what we dream to be. Beauty has become disposable; and therefore, frustration and consumption, constant.
Through various digital and print touchpoints, EX-POSED encourages us to reevaluate our understanding of true beauty, promoting self-acceptance. The concept that underpins the visual language is breaking free from the mirrors of comparison.
The project was awarded a Bronze Laus at The ADG Laus Awards for Graphic Design and Visual Communication organised by ADG-FAD, Art Directors and Graphic Designers' Association.
In collaboration with Marta Márquez.
EMBRACE071198
Fashion design, photography, art direction and branding for the launch campaign of EMBRACE071198, a streetwear brand born in Barcelona, driven by the philosophy of slow fashion and inclusivity.
With a vanguard focus on street and skate culture, it is centred on the creation of clothing from a creative standpoint, in which items are representative of personal expression.
Fashion design, photography, art direction and branding for the launch campaign of EMBRACE071198, a streetwear brand born in Barcelona, driven by the philosophy of slow fashion and inclusivity.
With a vanguard focus on street and skate culture, it is centred on the creation of clothing from a creative standpoint, in which items are representative of personal expression.
COLORS X STUDIOS
A digital platform for musical discovery in which new artists are uploaded every week. It showcases exceptional talents and amplifies original artists, creating a neutral space where musicians can present their music without distractions.
We created a flexible graphic system based on the '+' symbol. Using it as a brand device to portray the concept of amplification and the idea of how the platform is connecting people on an emotional level, transcending borders and genders.
Exploration conducted during a one-week motion graphics workshop with Thru Motion. In collaboration with Javier López and Pedro Destefani.
A digital platform for musical discovery in which new artists are uploaded every week. It showcases exceptional talents and amplifies original artists, creating a neutral space where musicians can present their music without distractions.
We created a flexible graphic system based on the '+' symbol. Using it as a brand device to portray the concept of amplification and the idea of how the platform is connecting people on an emotional level, transcending borders and genders.
Exploration conducted during a one-week motion graphics workshop with Thru Motion. In collaboration with Javier López and Pedro Destefani.
ELENA
Lettering created for the documentary "Elena", which narrates the experience of a lesbian woman in a society dominated by the male gaze. It explores topics surrounding femininity within lesbianism and the importance of a safe space created within female friends.
Lettering created for the documentary "Elena", which narrates the experience of a lesbian woman in a society dominated by the male gaze. It explores topics surrounding femininity within lesbianism and the importance of a safe space created within female friends.
JAVIER LIMÓN
Editorial design for the book 'Limón' by top music producer Javier Limón, a memoir of his extensive experience in the music industry.
The book divides the content between two interacting parts; the running text explaining his life and how he made a name for himself as a producer; and the anecdotes of working with some of the most iconic artists in Spanish music: from Paco de Lucía to Alejandro Sanz and many more.
The cover and opener concept comes from the idea that Javier Limón is both a silent observer of tradition and a re-interpreter; as if he had a time machine, we see contemporary typography in the middle of Spanish traditional drawings.
Project done at Mucho.
Editorial design for the book 'Limón' by top music producer Javier Limón, a memoir of his extensive experience in the music industry.
The book divides the content between two interacting parts; the running text explaining his life and how he made a name for himself as a producer; and the anecdotes of working with some of the most iconic artists in Spanish music: from Paco de Lucía to Alejandro Sanz and many more.
The cover and opener concept comes from the idea that Javier Limón is both a silent observer of tradition and a re-interpreter; as if he had a time machine, we see contemporary typography in the middle of Spanish traditional drawings.
Project done at Mucho.
SORRY MACHINES
Sorry Machines is a revolutionary festival that stands out for breaking away from the norm of traditional festivals. Its essence is rebellious and transgressive. It raises the role of the human imprint in content creation in the face of AI and other machines.
Therefore, the festival's visual system is based on the only mechanism that still challenges the superiority of machines: the captcha. Through various touchpoints, this visual identity, based on bright RGB colors and evolving shapes, successfully captures the essence of living in such fluctuating times.
In collaboration with Lorena G. Ortiz.
Sorry Machines is a revolutionary festival that stands out for breaking away from the norm of traditional festivals. Its essence is rebellious and transgressive. It raises the role of the human imprint in content creation in the face of AI and other machines.
Therefore, the festival's visual system is based on the only mechanism that still challenges the superiority of machines: the captcha. Through various touchpoints, this visual identity, based on bright RGB colors and evolving shapes, successfully captures the essence of living in such fluctuating times.
In collaboration with Lorena G. Ortiz.
VISA
Global brand identity for Visa that enhances its iconic visual legacy while redefining its positioning as more than just a credit card company.
This rebranding features refreshed colours for digital impact, a modular system in which icons and enriched icons can scale into illustrations, a custom humanistic font, and a wide range of real world applications that create a bold, impactful, and energetic presence wherever Visa appears.
Project done at Mucho.
Global brand identity for Visa that enhances its iconic visual legacy while redefining its positioning as more than just a credit card company.
This rebranding features refreshed colours for digital impact, a modular system in which icons and enriched icons can scale into illustrations, a custom humanistic font, and a wide range of real world applications that create a bold, impactful, and energetic presence wherever Visa appears.
Project done at Mucho.
KABN TYPEFACE
KABN Variable is a modular typeface created as part of a Systemic Type Design Workshop with Martin Lorenz from TwoPoints.
The typeface was inspired by the silhouette of Telefónica’s telephone booths, a characteristic element of the national Spanish urban landscape, currently increasingly difficult to find in our cities.
KABN Variable is a modular typeface created as part of a Systemic Type Design Workshop with Martin Lorenz from TwoPoints.
The typeface was inspired by the silhouette of Telefónica’s telephone booths, a characteristic element of the national Spanish urban landscape, currently increasingly difficult to find in our cities.
BODEGAS NOC
The NOC wine cellar is located on the plateau of the mountains of Toledo and enjoys a unique climate that allows wine, oil and honey to be produced in the same environment —and all of extremely high quality. This project consisted of creating an overall brand identity across the product line that would give each bottle its own unique personality, while still giving the collection a unified feel.
Project done at Mucho.
Project done at Mucho.
VYZEE TYPEFACE
A display typeface inspired by the PC Music’s aesthetics. Its universe encompasses a sound full of synthesizers and an artificial atmosphere, taking elements from consumer culture and extrapolating them to a plasticized aesthetic.
The process involved in creating this typeface was to first paint it by hand using acrylics, and then to digitize it.
A display typeface inspired by the PC Music’s aesthetics. Its universe encompasses a sound full of synthesizers and an artificial atmosphere, taking elements from consumer culture and extrapolating them to a plasticized aesthetic.
The process involved in creating this typeface was to first paint it by hand using acrylics, and then to digitize it.
ISPD
ISPD is a tech firm that prioritizes creativity and helps brands understand their audience through data-driven solutions.
Their brand identity combines the precision of square brackets with the clarity of parentheses. These numerical and literary resources provide an ideal means of communicating both the group's services and objectives through its brand design.
The result is a bold visual language featuring bright blue and RGB-based secondary colors that embody growth and highlight their values.
Project done at Mucho.
ISPD is a tech firm that prioritizes creativity and helps brands understand their audience through data-driven solutions.
Their brand identity combines the precision of square brackets with the clarity of parentheses. These numerical and literary resources provide an ideal means of communicating both the group's services and objectives through its brand design.
The result is a bold visual language featuring bright blue and RGB-based secondary colors that embody growth and highlight their values.
Project done at Mucho.
WOMEN IN THE STUDIO
Poster design for the short documentary on the creation process of AWWZ’s “Ladah Temple”, an album conceptualized, produced and mastered in its entirety by a group of influential women in the Barcelona music scene.
The film was selected for the Málaga Film Festival 2023 and the IN-EDIT 2022 Film and Documentary Festival.
Poster design for the short documentary on the creation process of AWWZ’s “Ladah Temple”, an album conceptualized, produced and mastered in its entirety by a group of influential women in the Barcelona music scene.
The film was selected for the Málaga Film Festival 2023 and the IN-EDIT 2022 Film and Documentary Festival.
FRAN LAOREN
Art direction and lettering design for Fran Laoren’s single “Luna”.
Fran Laoren is one of the forerunners in the Spanish hyperpop phenomenon, an artist who effortlessly blends traditional and avant-garde references.
Fran Laoren is one of the forerunners in the Spanish hyperpop phenomenon, an artist who effortlessly blends traditional and avant-garde references.
PHOTOGRAPHY
A place where the snapshots I take—from everyday situations, the unknown, the people around me, and the urban spaces we inhabit—can coexist.
A place where the snapshots I take—from everyday situations, the unknown, the people around me, and the urban spaces we inhabit—can coexist.
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